Canonical URLs, help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. URLs with words that are relevant to your site's content and …

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility …

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get …

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. I find this extremely unfortunate because SEO is a very viable marketing outlet …

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. If your site isn’t mobile optimized, you …

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. One feature that many people seem afraid to utilise in their blog posts tends to be headings. Make sure it’s well-written with relevant information and not just keyword packed. Prefer short but …

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. As a general rule, a high bounce rate reflects thin content. Search marketing can come across as quite a broad subject with endless …

This keyword uses numerous different words and as such can also be known as a search phrase. Which means you have to be good at cross-platform marketing. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition …

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. That is why features like Apple’s …

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases When content is optimized for SEO before it goes live on the web, it …

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Google Trends – Another free tool from …

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that …

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Every search engine was built with a different system with unique preferences and features, making …

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. To …

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. Search engines track searcher behavior …

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the …

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Links are the most important factor in Google’s ranking algorithms. That’s …

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Increasingly specific and much longer search queries are required in order …

Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Make sure to review the sites on desktop, mobile, tablet, TV, etc. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Whether you …

Extensions are usually linked to what backend technology is being used to serve the page. Backlinks from older websites may be worth more than links from newer sites. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. This knowledge helps us determine …

An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable …

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. This means if your website ranks high enough to appear on the first page of the search results you …

The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for …

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked …

Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and …

If you are doing guest posts, always change your author bio and use different pen names. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. It’s an iconic brand, online and offline …