Find a simple guide to nofollow links and read up about it

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility …

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Why keyword density matters

Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get …

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Create a search marketing strategy based on meta tags

Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. I find this extremely unfortunate because SEO is a very viable marketing outlet …

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The truth about web portals

Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or …

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Make sure you know exactly what you're doing with page impressions

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

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Is your content visible in search results?

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. If your site isn’t mobile optimized, you …

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Google ranking factors can be affected by backlinks

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. One feature that many people seem afraid to utilise in their blog posts tends to be headings. Make sure it’s well-written with relevant information and not just keyword packed. Prefer short but …

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Use keyword research to choose the right terms for Google

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. As a general rule, a high bounce rate reflects thin content. Search marketing can come across as quite a broad subject with endless …

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Include your keyphrases on the page and get credit for them

This keyword uses numerous different words and as such can also be known as a search phrase. Which means you have to be good at cross-platform marketing. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition …

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Can a techie truly understand doorway sites

This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. That is why features like Apple’s …

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Make ROI the main focus of your marketing tactics

When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases When content is optimized for SEO before it goes live on the web, it …

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Make it sufficiently broad in terms of meta tags

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Google Trends – Another free tool from …

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Make page impressions the main focus of your marketing tactics

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that …

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Establish your position regarding webmaster tools

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Every search engine was built with a different system with unique preferences and features, making …

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Update your organic links on a regular basis

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. To …

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The back story of widgets

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. Search engines track searcher behavior …

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Things you most likely didn't know about dynamic pages

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the …

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More importance is given to search engine spiders

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Links are the most important factor in Google’s ranking algorithms. That’s …

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What's the story about offsite SEO

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Increasingly specific and much longer search queries are required in order …

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What your mum didn't tell you about search queries

Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Make sure to review the sites on desktop, mobile, tablet, TV, etc. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Whether you …

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All you wanted to know about backlinks but were afraid to ask

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. This means if your website ranks high enough to appear on the first page of the search results you …

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Ways to tell you're suffering from an obsession with offsite SEO

The idea of this kind of content is to remain useful irrespective of the time. For instance, “How To…” articles stand the test of time because someone somewhere will definitely need that guide at some point in the foreseeable future. Plus, evergreen content does not need much updating (unless there …

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Maybe mobile search will be a thing of the past

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for …

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I urge you to think about page impressions

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked …

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