Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor.
SEO is like a blessing to your brand establishment campaign
The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Offering your content in multiple languages - Your potential linkers might not all speak English, so get your content translated as soon as possible. When you do this, remember to submit to non-English directories as mentioned above!
Detecting core ranking algorithms
Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
Not all web searches lead to sales
One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. According to Gaz Hall, a UK SEO Consultant : "Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own."
Don't bury information in your page content
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products.