You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders.

It can be a pretty tricky tactic to master with Google's copious algorithm updates

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on.

Submit a XML Sitemap for your website

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches.

Never back down from a challenge

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. According to SEO Consultant, Gaz Hall: "Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it."

Earning backlinks from multiple domains is invaluable

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Think of SEO as one small part of a much more cohesive marketing strategy. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users.