If you are doing guest posts, always change your author bio and use different pen names. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.

Reap the rewards in the form of traffic

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were.

Localise as many elements as you can

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site.

Use quotes to locate a specific phrase

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the post is more relevant for that search query."

If your internal links look spammy and manipulative, search engines might penalize your website

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile.