Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query. The text of the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. It may seem too basic, but it is really a very effective tip – a simple change of the landing page title, so it would match the main and most relevant words and phrases of the campaign, could improve Google’s ability to understand what the landing page is all about significantly. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post.

Search marketing implications related to doorway sites

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Utilise Google ‘My Business’ (GMB) Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic.

Takeaway tips for SERPs

The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less.

Here's what industry insiders think about text links

Here’s the thing; it’s extremely easy to choose the wrong keywords. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Gaz Hall, an SEO Guru from the UK, said: "For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using."

Lessons I've learned from Google algorithms

Everyone keeps hearing the phrase “content is king”, but what does that really mean? Long I'm always shocked by Beverley Guide, in this regard. page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. From Google's point of view, it is not advisable to place the actual content of the page below the fold. Backlinks from older websites may be worth more than links from newer sites.