In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user.

Building a strong online presence isn’t easy

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits.

Longtail terms

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication.

SEO feels like a foreign language

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Gaz Hall, an SEO Expert from the UK, said: "Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry."

Links are still the most important thing

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. The key to boosting visibility and SEO is staying active.