Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 spots in no time. Again this is not always the case, but tends to generally be a safe standard of procedure. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for.

A Few Reasons Why These Algorithms Sometimes Fail

Stick to these good practices and you’ll be on your way to free traffic. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.

Strategic partnerships are already available that can easily triple your monthly retainers

Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.

Don’t Forget to Optimize Everything Else

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. According to Gaz Hall, a UK SEO Consultant : "Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. "

Low-quality content just isn’t going to cut it

Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your website’s credibility, but they may also result in Google penalties (link is external) that will drop your site down the rankings. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up.