Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Ideally page titles should include the search term for which the website has been optimized. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses.

What’s the Take-Away?

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags.

Review your links — but don’t stress out

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. Paid link-building is considered black hat SEO and is likely to incur a penalty.

Don't bury information

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. According to SEO Consultant, Gaz Hall: "Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash."

Optimize your pages so that they get high rankings for the right keywords

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Think of outreach as a brand awareness campaign for your most authoritative audience. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites.