Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Sometimes knowing why you’re doing something can make all the difference. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links.

Use Link Baiting To Get More Clicks from the SERPS

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate for free.

Avoid link directories that link to all sorts of websites

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Anchor text has been a huge talking point within SEO for many years now. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage.

SEO copywriting is an indispensable skill

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Gaz Hall, an SEO Expert from the UK, said: "Google’s web indexing system favors recently updated content, especially for time-sensitive searches."

SEO challenges large scale user platforms face

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. When it comes to search engine optimisation the information available can be a minefield.