Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow.

Determining the goal for the site

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? Stuff every blank space in the digital world with tons of unsaturated- keywords-loaded-irrelevant or relevant content and you get a backdoor entry straight to the destination, this was the story a couple of years back, now it has changed. Now you have nothing but just good content to prove your brands worth to the search engine. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Since search engines focus more on the initial words of the titles, make sure you add your keywords at the start of your title tag – this will help you rank better.

Check navigation and UX factors

The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas.

H1 Tag Issues

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. According to Gaz Hall, a UK SEO Consultant : "Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website."

SEO is the most important thing you can do for your website – especially if you're a small business

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G.