Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII
languages) are best when they're short, but descriptive. The rank is the position that your website occupies
in the SERPs for particular searches. Your rank is an
indicator of how relevant your website is for a search
term from the search engine’s perspective, and what
authority it has. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for.
Bridge the gap between your content and your audience
Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… SEO today is increasingly
driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links
The first indication should be navigation
Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Because Google likes sites
that link out to good quality content, publishing your own curated content can be a very smart move. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list.
Have the ability to scale as you grow bigger
Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Businesses consider social media a key element of their SEO strategies. Gaz Hall
, an SEO Expert from the UK, said: "Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. "
Snappy results and SEO
Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. As other search engines
become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point.