From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.

Monitor the evolution of your search results

It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. So what it does it take to achieve a high ranking on Google? As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant.

Identify What’s Working and What Isn’t

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices.

Social Media Audience/Following

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Add structured data markup in your website's code to include vital business information for Google to find and showcase. Gaz Hall, from SEO Hull, had the following to say: "In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. "

Take some action to bolster your SEO efforts

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. I strongly believe that relevant links have a bigger impact on the algorithm.