One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Use it before it ceases to be an enabler of competitive advantage. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.
Incorrect Language Declaration
Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Search engines are not
impressed by a vast vocabulary; they want you to be consistent throughout the article. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google.
Don't go overboard at the risk of being penalized by Bing
Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Although Google's search results
are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy.
Replicate the same process with other websites
With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. According to Gaz Hall, a UK SEO Consultant
: "If you are focused on a local market, it is also important to get connected with local businesses and organizations."
Target Low Hanging Fruits
Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Longer sentences are hard
to follow onscreen. When possible, break longer sentences into multiple shorter sentences. There have been a number of debates over the years about the SEO value of having keywords in your domain URL. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect.