Content that is valuable and useful gets shared. Create something people can use right away. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text.

Canonical URLs in the Wild

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer.

Page load speed

Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect.

Over-optimizing the internal links on your website might raise a red flag

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. Search engines like aged domains, and give them more authority over newer sites. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Gaz Hall, from SEO Hull, had the following to say: "If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed."

The bottom navigation bar is an anchor link bonanza

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far.