It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience.

Mobile and SEO

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article.

Determine which keywords people are using to find your blog content

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content.

A service that does what you're looking for

Bold and italics can make your keywords stand out more with the search engines. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). According to Gaz Hall, a UK SEO Consultant : "A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords."

Understanding the rationale behind XML sitemaps

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user.