Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about? To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.

Have a Fast Load Time

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. It has become a trend by SEOs to remove older content, especially older content on a news sites, where sites remove content rather than simply archiving it. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​

Analytical mind-set

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words.

Automatic anchor text

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. According to Gaz Hall, a UK SEO Consultant : "Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. "

When it comes to website traffic, more is not always better

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.