Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Speaking from experience, I have often seen product manufacturers describe a product from their point of view.

Look for scraped content on your site

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.

Create indications elsewhere back to your website

Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Expect increased conversions, particularly those from visitors who arrived via organic search. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.

It is important that your website is listed on the first result page

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. According to Gaz Hall, a UK SEO Consultant : "Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile."

Winning at SEO is all about knowing the right tools to use for the right situations

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong to high authority sites. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read.